The Hovis Auto & Truck Supply RUSH Racing Series presented by Born2Run Lubricants is pleased to welcome on a pair of new marketing partners for the remainder of the 2026 season along with the upcoming 2027 season. Integra Racing Shocks has been named the “Official Shock” of the RUSH Late Models, and both Integra and Keyser Manufacturing will be associate sponsors of one of the country’s premier Crate Late Model events- the “Bill Emig Memorial”.
The 2026 “Bill Emig Memorial” presented by Sunoco Race Fuels will take place June 25-27 at Lernerville Speedway and will again feature a $20,000 to-win event for the RUSH Late Model Flynn’s Tire/Gunter’s Honey Touring Series as part of the “Firecracker 100” for the Lucas Oil Late Model Dirt Series. The winner will also receive an $8,000 championship diamond ring created by D&V Jewelers. A $500 to-win Real Merchant Services DMV Non-Qualifier presented by Close Racing Supply will also be held. Keyser and Integra join Seal-Tite Paving & Excavating and Joseph J. Oliva Attorney at Law as associate sponsors for the marquee event of the season for the RUSH Racing Series.
“We are excited to partner with RUSH to bring awareness of our products and services to a broader audience,” expressed Anna Daugherty, Marketing Manager of Keyser/Integra. “They are a great organization, and we look forward to this season.”
“I can’t tell you how thrilled I am to have both Integra Racing Shocks and Keyser Manufacturing join RUSH as major corporate marketing partners,” stated RUSH Director Vicki Emig . Both of these companies are tremendously respected in our industry. To have them align with RUSH, along with our other numerous marketing partners, helps us continue to build strength and credibility for our Series and the concept of Crate Late Model racing throughout the Northeast, Mid-Atlantic, and Mid-Ohio Valley.”
Integra Racing Shocks and Springs bring years of racing knowledge to the products they sell. Established in 2003, Integra strives to stay on the leading edge of technology to give customers the inside track on what it takes to improve their racing program. They are at tracks across the country with their shock service trailers and helpful advice right when customers need it. Their constant goal in keeping customers on the cutting edge of racing technology is exhibited in the wide range of innovative shocks and springs that they offer.
Keyser Manufacturing’s commitment to engineering and developing new products is reflected in the wide range of fabricated items they produce for the manufacturing and retail industries. From simple to complex fabrication – We can do that! Keyser has a full team of engineers ready to take concepts from prototype to full production. They also offer a wide array of parts ready for the racer including shock development, body components, front suspension, rear suspension, engine components, and cooling components.
For more information, check out www.keysermanufacturing.com.
The RUSH Racing Series is brought to you by Hovis Auto & Truck Supply together with Born2Run Lubricants along with the support of Hoosier Tire, Sunoco Race Fuels, Bazell Race Fuels, Insinger Performance, Colussy Chevrolet Flynn’s Tire, Gunter’s Honey, Rustler Sales & Service, MSD Performance, Holley Performance Products, FK Rod Ends, Capital Contracting Service, Joseph J. Oliva Attorney at Law, Schoenfeld Headers, Jones Racing Products, Landrum Performance Springs, Russ King Racing, 3C Graphix, Velocita-USA, Wieland Metal Services, Real Merchant Services DMV, IllusionCoats Powder Coating, Hoosier Tire Western Pennsylvania/Big Daddy’s Speed Center, Close Racing Supply, Keyser Manufacturing, Integra Racing Shocks, Seal-Tite Paving & Excavating, Schneider Trucks, Ontime Body & Graphic, Henry’s Headers & Exhaust Systems, D&V Jewelers, AERO Race Wheels, Racing Electronics, Design Creations, and Competition Crate Parts.
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